TASIKMALAYA, Thecuy.com – Tasikmalaya city is poised to introduce a fresh annual economic program.
.Asosiasi Kamar Dagang dan Industri (Kadin) Kota Tasikmalaya collaborates with the Financial Services Authority (OJK) Tasikmalaya to finalize preparations for the Tasikmalaya Great Sale (TGS) 2026.
The event is a city‑wide shopping festival that goes beyond discounts to boost trade, tourism, and the creative economy.
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Plans for the TGS event were discussed during a coordination meeting held at the Tasikmalaya OJK Office on Thursday evening (16/7/2026).
The gathering was attended by Kadin Tasikmalaya City, PHRI, BPS, business associations, including Radar Tasikmalaya Group, as part of strengthening cross‑sector collaboration.
The TGS program, conceived at the beginning of the year, is now advancing into the technical preparation phase.
Tasikmalaya OJK Head, Nofa Hermawati, explained that the Tasikmalaya Great Sale arose from the idea of using trade as the gateway to regional economic growth.
According to BPS data, the trade sector forms the backbone of Tasikmalaya City’s economy, making it a suitable foundation for a city‑scale shopping festival.
“TGS is more than just a discount event. Its concept is One City, One Sales, Movement and Full Impact, so that all business sectors move together to generate economic benefits for the community,” she said.
Nofa noted that, unlike a bazaar held in a single location, TGS will take place simultaneously at each participating business premises.
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From MSMEs, shopping centers, modern stores, hotels, restaurants, cafés, creative economy players to online marketplaces, all will take part in the festival.
Businesses are not required to provide the same promotional formats.
Each one may freely offer discounts, vouchers, bundled packages, flash sales, or other promotions according to their business capacity.
“What matters is that all merchants move together so that the public experiences a shopping momentum in Tasikmalaya City,” he said.
Based on the concept presented by OJK, TGS will carry the theme of the Tasikmalaya City Shopping Tourism Festival, integrating three key regional strengths: shopping tourism, culinary tourism, and wellness tourism.
The flagship products slated for promotion include embroidery, batik, geulis umbrellas, geulis sandals, bamboo crafts, signature Tasikmalaya cuisine, and creative economy items.
Promotions will also be expanded via digital media by partnering with TikTok and affiliate communities.
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