Cygames, Inc., the publisher of Umamusume: Pretty Derby, has become a founding partner of the 2027 FIA Formula 1 Lenovo Japanese Grand Prix. This collaboration represents the inaugural instance in which the F1 Japanese Grand Prix has secured a founding partner. As a component of this agreement, Cygames will rename the Suzuka Circuit’s 130R turn to the “Umamusume 130R” effective November 20, 2026. The new designation is slated to endure for roughly a year.
Cygames indicated that the partnership with the race mirrors the ethos of teamwork and endorsement championed by the Umamusume: Pretty Derby franchise.
Cygames will showcase Umamusume at the F1 Japanese Grand Prix through a dedicated booth situated in Suzuka Circuit’s GP Square Fanzone. Further particulars regarding the event will be disclosed subsequently. Additionally, the publisher intends to install promotional material at the Umamusume 130R venue for the 25th JAF Suzuka Grand Prix, scheduled for November 21–22. This gathering will present rounds 11 and 12 of the 2026 Japanese Super Formula Championship. The promotional items will remain absent during the 2027 F1 Japanese Grand Prix.
The 2027 F1 Japanese Grand Prix is slated to occur at Suzuka Circuit located in Suzuka, Japan, spanning April 9–11. Ticket availability will commence on November 15, 2026. Cygames has previously established a collaboration with the F1 Pacific Racing Team and served as a sponsor for the 2026 Motul Grand Prix of Japan.
Cygames has cultivated sponsorships and alliances with numerous thoroughbred racehorses, such as the Kentucky Derby, the Breeders’ Cup, and the Qatar Prix de l’Arc de Triomphe.
Umamusume: Pretty Derby represents a multimedia franchise that portrays anime characters modeled after actual racehorses and their backgrounds. Originating as a mobile title, the series has broadened to encompass a variety of anime productions, manga series, stage productions, OVAs, and a feature film.
The Japanese Grand Prix constitutes a Formula 1 sports car competition that has been conducted in Japan since 1963.
Source: Press release from Cygames, Inc.
© Cygames, Inc.
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