Cygames, Inc., the publisher of Umamusume: Pretty Derby, has become a founding partner of the 2027 FIA Formula 1 Lenovo Japanese Grand Prix. This collaboration marks the first occurrence of a founding partner for the F1 Japanese Grand Prix. As part of the agreement, Cygames will rename the Suzuka Circuit’s 130R turn as “Umamusume 130R” beginning on November 20, 2026, with the new name set to last for about a year.
Cygames noted that the collaboration with the race embodies the spirit of teamwork and endorsement championed by the Umamusume: Pretty Derby franchise.
Cygames will showcase Umamusume at the F1 Japanese Grand Prix through a dedicated booth located in Suzuka Circuit’s GP Square Fanzone. Additional event specifics will be disclosed in the future. The publisher also intends to display promotional assets at the Umamusume 130R for the 25th JAF Suzuka Grand Prix, scheduled for November 21–22, which will host rounds 11 and 12 of the 2026 Japanese Super Formula Championship. These promotional items will not be exhibited during the 2027 F1 Japanese Grand Prix.
The 2027 Formula 1 Japanese Grand Prix is slated to occur at Suzuka Circuit, located in Suzuka, Japan, from April 9 through April 11. Ticket sales will commence on November 15, 2026. Cygames has previously collaborated with the F1 Pacific Racing Team and sponsored the 2026 Motul Grand Prix of Japan.
Cygames has sponsored and formed alliances with numerous thoroughbred racing events, such as the Kentucky Derby, the Breeders’ Cup, and the Qatar Prix de l’Arc de Triomphe.
Umamusume: Pretty Derby is a multimedia series that showcases anime characters modeled on real racehorses and their life stories. Originating as a mobile game, the franchise has expanded into multiple anime productions, manga releases, stage plays, OVAs, and a theatrical film.
The Japanese Grand Prix is a Formula 1 motor racing event that has been held in Japan annually since 1963.
Source: Cygames Press Release
© Cygames, Inc.
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