Perayaan Hari Ulang Tahun (HUT) Kemerdekaan Republik Indonesia selalu menciptakan suasana yang meriah di berbagai daerah. Mulai dari lingkungan RT dan RW, sekolah, kantor, hingga pusat perbelanjaan biasanya menggelar beragam kegiatan, sehingga permintaan terhadap berbagai produk dan jasa juga meningkat.
Ini menjadikan momen menjelang 17 Agustus sebagai peluang emas bagi siapa pun yang ingin memulai usaha musiman. Bahkan dengan modal yang relatif kecil, kamu tetap bisa meraih keuntungan jika mampu menawarkan produk atau layanan yang sedang banyak dibutuhkan masyarakat.
Dilansir dari CNN Indonesia, simak sejumlah ide bisnis musiman yang menguntungkan jelang hari kemerdekaan. Simak!
1. Jualan Bendera dan Umbul-umbul
Jualan bendera dan umbul-umbul/ Foto: Detik Sumut/Raja Adil Siregar
Red and white flags and banners are always main necessities ahead of Independence Day. People install them in front of their houses, while schools, offices, up to public facilities also need larger amounts to decorate their surroundings.
To maximize sales, provide flags in various sizes, from small to large. Choose a selling location that is easy to see, such as on the side of main roads, or utilize marketplace and social media to reach wider buyers.
2. Jual Hiasan Bertema Kemerdekaan
Jual hiasan tema kemerdekaan/ Foto: Detik Jatim/Aprilia Devi
In addition to flags, people usually also look for various decorations to beautify the environment during Independence Day celebrations. Lanterns, red and white balloons, decorative lights, decorative ribbons, up to national-themed crafts become products with quite high demand.
You can sell them via social media, marketplace, or open a small stall in busy areas. Offering decoration packages can also become an added value to attract more buyers.
3. Sewa Kostum Karnaval
Sewa kostum karnaval/ Foto: Magnific.com/johnstocker
Parades or carnivals usually require participants to wear specific costumes, such as traditional clothes, professions, hero figures, up to costumes themed around Indonesian culture. Not everyone wants to buy a costume that is only used once, so choosing to rent becomes a more economical solution.
If you have a costume collection or are able to cooperate with costume providers, this business can generate promising income. Make sure the costumes are always clean, tidy, and have many size options so customers feel satisfied.
4. Jual Perlengkapan Lomba

Jual perlengkapan lomba/ Foto: Magnific.com/rawpixel.com
Typical 17 August competitions such as sack races, tug of war, eating crackers, estafette, up to marble races require various equipment. Many committees choose to buy all those needs in one place for more practicality.
You can provide a complete competition equipment package containing sacks, rope, balloons, marbles, buckets, bottles, up to small prizes. Besides making it easier for buyers, this strategy can also increase transaction value in every sale.
5. Bisnis Piala dan Medali
Bisnis piala/ Foto: Magnific.com/magnific
Even though the main prize may be money or goods, trophies and medals remain the most common symbols of award given to winners, including during August competitions. It’s no wonder that almost every competition organizer needs this product in various sizes.
If you don’t yet have the ability to produce yourself, you can cooperate with artisans or distributors to become a reseller. Offering custom ordering services for winner names or special engravings can also become an added value that makes the product more attractive.
6. Buka Jasa Dokumentasi
Buka jasa dokumentasi/ Foto: Magnific.com/dianagrtysku
Competition moments, ceremonies, up to carnivals are usually wanted to be preserved in the form of photos or videos. Many RT, school, campus, up to community committees need quality documentation for archives or uploads on social media.
If you have photography or videography skills and equipment, take advantage of this opportunity to offer documentation services. You can also add services for short video editing, making reels, or digital albums to make the service package more attractive.
7. Jual Makanan dan Minuman
Jual makanan dan minuman/ Foto: Magnific.com/magnific
Competition and entertainment activities usually last for several hours, so participants and spectators need food and drinks. This condition becomes an opportunity for culinary entrepreneurs to increase sales.
Before determining the menu, first find out what food is most popular at the event location. As a reference, you can sell fresh drinks, snacks, main courses, or traditional snacks at affordable prices to attract more buyers.
So, those are some seasonal business ideas ahead of Independence Day. By choosing the right business idea, preparing stock from the start, and providing good service, the August moment can become an opportunity to earn more profit.
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