The Japanese music showcase matsuri makes its first‑ever European debut on December 14 at Outernet Live (London), featuring indie rock duo Hitsujibungaku, J‑pop star and Harajuku icon Kyary Pamyu Pamyu, and punk rock group Otoboke Beaver. The project is presented by MUSIC WAY PROJECT, a joint effort of the Culture and Entertainment Industry Promotion Association (CEIPA), organizer of MUSIC AWARDS JAPAN, and the TOYOTA GROUP. Tickets can be bought now through Live Nation.
The aim of matsuri is to generate fresh chances for Japanese creators, showcasing performers with global reach. The first edition, matsuri ’25: Japanese Music Experience LOS ANGELES, occurred in Los Angeles during March 2025, featuring Ado, ATARASHII GAKKO!, and YOASOBI, and represented a key moment for the venture.
Hitsujibungaku, featuring Moeka Shiotsuka on vocals/guitar and Yurika Kasai on bass, gained global fame for “more than words,” the ending theme of Jujutsu Kaisen Shibuya Incident Arc. It has exceeded 200 million streams worldwide and earned Platinum status from the Recording Industry Association of Japan. They have also provided theme songs for The House of the Lost on the Cape, The Heike Story, Oshi no Ko Season 2, and Secrets of the Silent Witch. Additionally, they recently revealed a partnership with the forthcoming anime Inherit the Winds.
Since breaking into the mainstream in 2011, Kyary Pamyu Pamyu has staged five global tours and garnered worldwide recognition. She was chosen by Lady Gaga for the International Women’s Day playlist Women of Choice (2020), took the stage at the Coachella Valley Music and Arts Festival in 2022, and shared the spotlight with Katy Perry at the TRUE COLORS FESTIVAL that same year. In the current year she returned for a second appearance at the French anime & pop culture convention Japan Expo Paris.
“I’m thrilled to be back on stage in London after a year’s break!” I’m especially excited to share the stage with an eclectic mix of Japanese female performers, each bringing their own distinct vibe and style. I’ll pour my heart into the performance, spreading the wonder of Japanese music to the London crowd!“
Originating in 2009 from a university music club in Kyoto, Otoboke Beaver have graced prominent global festivals such as Glastonbury, Coachella, and Lollapalooza, and have even toured with Red Hot Chili Peppers in the United States. During 2025 they served as opening acts for Green Day, Jack White, Foo Fighters, and Oasis at various shows in Japan. In the current year they welcomed a fresh drummer, Leo (Emi), formerly of Shonen Knife, ushering in a new era for the group.
“Greetings! We are OTOBOKE BEAVER, hailing from Japan! We feel privileged and thrilled to have been invited to perform at matsuri LONDON. We have made the journey to London just for this gig and are eager to meet our fans. Hope to see you beneath the shimmering mirror ball!“
About MUSIC WAY PROJECT
By fostering partnerships and generating fresh prospects, MUSIC WAY PROJECT seeks to nurture the next wave of Japanese artists, assisting them in building lasting international careers while promoting the enduring expansion of Japan’s music sector. Under the guiding principle “Japanese music drives the world,” MUSIC WAY PROJECT is dedicated to crafting forums and chances that allow up‑and‑coming Japanese creators to excel worldwide.
About CEIPA
The Culture and Entertainment Industry Promotion Association (CEIPA) was formed through a partnership of six major music bodies: the Recording Industry Association of Japan (RIAJ), the Japan Association of Music Enterprises (JAME), the Federation of Music Producers Japan (FMPJ), the Music Publishers Association of Japan (MPAJ), the All Japan Concert & Live Entertainment Promoters Conference (ACPC), and the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC). Its mission is to foster lasting development of Japan’s cultural and creative fields amid growing globalization and digital change, encompassing programs that breathe new life into the arts, cultivate emerging talent, champion Japanese culture, and boost the global competitiveness of the nation’s creative sectors.
Source: Press Release
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