Thecuy.com – Ayu Windy, the founder of Ayu Windy Tenunikat, has made considerable progress in her fashion venture by participating in a small‑business incubation initiative launched by PT Pertamina (Persero). In recent years she has been involved in numerous national trade fairs, among them Kriyanusa 2026 which took place on 16 October 2026 at JICC Senayan, Jakarta.
Ayu Windy Tenunikat centres on using Bali’s indigenous textiles, particularly endek, to craft diverse fashion products including apparel, handbags, cushion covers, saput udeng, and footwear. ‘In addition to garments we also produce derivative items like bags, pillowcases, saput udeng, and shoes,’ Ayu said during an interview.
For the past four years, under Pertamina’s mentorship, Ayu has benefited from significant support, including opportunities to take part in export‑import fairs such as INACRAFT and Kriyanusa 2026. ‘This is the third occasion Ayu Windy has been invited by Pertamina to exhibit. Pertamina has been extremely valuable to Ayu Windy up until now,’ she commented.
The backing from Pertamina has favourably influenced the expansion of Ayu Windy Tenunikat, enabling the brand to present its offerings to a larger customer base. Ayu is optimistic that her presence at Kriyanusa 2026 will aid in exposing Balinese textiles to a more extensive public.
Despite not yet shipping products abroad, Ayu Windy Tenunikat is receptive to pursuing overseas market expansion. ‘We get capital, training. (Export access is opened) Yes, that is part of it,’ she noted.
The apparel line of Ayu Windy Tenunikat is highly popular, especially among governmental bodies requiring standardized clothing. Looking ahead, Ayu anticipates that ongoing assistance from Pertamina will assist in promoting traditional materials to a wider audience.
At the same time, Muhammad Baron, Vice President of Corporate Communication at PT Pertamina (Persero), reiterated the firm’s commitment to bolstering community economic self‑sufficiency through business capacity building, competitiveness enhancement, and the generation of lasting growth opportunities for micro, small, and medium enterprises.
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