Genshin Impact partnered with Baskin-Robbins Japan, also known locally as 31 Ice Cream, launching on September 8 and continuing through October 6, 2026. The promotion showcases limited edition merchandise, character artwork, and a range of special perks, and interest in a flagship product has already outpaced forecasts.
Baskin-Robbins Japan disclosed that the Genshin Impact Ice Cream Set has already run out at select stores. The firm noted that sales eclipsed expectations and offered apologies to fans who were eager to acquire the collection.
The featured illustration depicts Flins and Linnea inside a Baskin-Robbins outlet, and both characters are also available as exclusive acrylic figurines packaged with the Genshin Impact Ice Cream Set. The bundle includes four scoops of ice cream and two acrylic statues, with Flins measuring roughly 14 cm tall and Linnea about 12 cm tall. An accompanying background card can be placed behind the figurines for display.
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Starting September 12, shoppers can obtain a random collaboration sticker featuring one of seven designs while stocks last. In total, 310,000 stickers are slated for nationwide distribution./
A second giveaway kicks off on September 28, coinciding with Genshin Impact’s sixth anniversary. Buyers of eligible collaboration packs, Fresh Packs, or Variety Boxes may receive a collaboration design selection sheet while inventory remains, with 31,000 copies allocated nationwide.
The promotion also highlights a fresh video that explores various ways to share ice cream, such as giving a treat to someone feeling down, enjoying it with a close friend, or presenting it as a gift.
Previous collaborations by the company have featured ONE PIECE.
Source: Baskin-Robbins Japan Official Website
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