The studio behind Gushing Over Magical Girls just unveiled “Smells Like Baby Spirit”, a fragrance modeled after Utena Hiiragi’s aroma! The perfume will launch at Maho Ako pop‑up shops in Kinshicho and Namba this summer. Later it’ll be available from a few online stores.
This fragrance draws its concept from chapter 62 of the Gushing Over Magical Girls manga, where Akoya Matama (Loco Musica) introduces a perfume that triggers a fresh shame‑centric assault technique in Magia Baiser.
A perfume featuring Utena might raise eyebrows for some, yet scent lines themed after anime are fairly widespread. They’re gaining traction especially among ecchi and adult‑oriented series. Several IP managers, like Lune Pictures, frequently partner with fragrance firms to produce perfumes, lotions, and other beauty items centered on their leading characters.
Gushing Over Magical Girls Details
Akihiro Onanaka began authoring and drawing Gushing Over Magical Girls in March 2019. The series first ran on Takeshobo’s Storia Dash site and in Manga Life Storia magazine. When Manga Life Storia ceased and Onanaka-senpai needed time off for health reasons, the Maho Ako storyline moved to the TakeComi! site starting in October 2025.
J-Novel Club now distributes the English print version of Gushing Over Magical Girls. Meanwhile, Coolmic has taken over the rights for the series on their platform, listing it as I Admire Magical Girls, and…
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Source: Official X Account and the EEO Store’s Utena eau de toilette page
© Akihiro Ononaka / Takeshobo / Gushing Over Magical Girls Production Committee
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