Thecuy, when you go shopping in stores, supermarkets, or department stores, you probably always check the price first before deciding whether to buy. However, have you ever noticed that some items end with a ’99’ number at the end?
Angka ini bukan angka acak yang dipilih, melainkan ada alasan di baliknya, Thecuy. Dilansir dari Reader’s Digest, berikut penjelasannya.
Mengapa Harga Barang Berakhir dengan Angka ‘99’
Illustration showing a price that ends with the number ’99’/ Photo: pexels.com/Kindel Media
It turns out that the number ‘99’ in product pricing is connected to marketing. Julie Ramhold, a consumer analyst at DealNews.com, explains, “This is a type of psychological pricing. Because we read from left to right, we tend to pay less attention to the end of the number than the beginning,” she says.
It is very effective when you are quickly scanning several prices at once, the first number on the left will definitely grab your attention. This is a mental ‘shortcut’ that retailers use when applying psychology‑based strategies to push buyers to spend more money, often without them realizing it, Thecuy.
Some people may notice that Rp10,999 is essentially Rp11,000, not Rp10,000. However, the ‘99’ trick takes advantage of how our brain processes price information. When looking at such a price, some people think they are buying the item at a lower cost, even though that is not always the case.
Well, Thecuy, what’s your take on this?
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(sim/sim)
terimakasih sudah mengunjungi thecuy. 🙂
Saya adalah penulis di thecuy.com, sebuah website yang berfokus membagikan tips keuangan, investasi, dan cara mengelola uang dengan bijak, khususnya untuk pemula yang ingin belajar dari nol.
Melalui thecuy.com, saya ingin membantu pembaca memahami dunia finansial tanpa ribet, dengan bahasa yang sederhana.