Merek Mobil yang Mengalami Penurunan Penjualan di September 2026

Thecuy.com – Tension in the national automotive market from August to September 2026 affected unit uptake. A correction in sales from dealers to consumers was observed among some established brand agents (APPs) as well as newcomers. Mitsubishi Motors recorded the biggest month‑on‑month decline in retail sales volume in September 2026.

Mitsubishi passenger vehicle uptake among consumers fell by 1,046 units, decreasing from 5,561 units in August to 4,515 units. Electric vehicle brand Aion ranked second on the list of daily consumer transaction declines. Aion’s retail sales were adjusted downward by 597 units, flattening from 1,001 units to 404 units over the same period.

Japanese manufacturer Suzuki also posted a decline in commercial retail performance of 493 units. Suzuki’s unit uptake transactions among consumers dropped from 6,118 units in August to 5,625 units in September 2026. The commercial vehicle sector also faced considerable pressure, led by Mitsubishi Fuso which shrank by 469 units. Fuso’s retail truck distribution levelled off from 4,637 units to 4,168 units during the same month.

A similar condition affected Hino, which recorded a drop in commercial vehicle retail sales of 434 units. Hino’s unit uptake among consumers shifted from 3,258 units in August to 2,824 units in September 2026. Chinese brand Chery placed sixth after posting a sales correction of 302 units. Chery’s retail sales plummeted from 768 units in August to 466 units in September 2026.

National market leader Toyota was not spared from the impact of transaction rhythm adjustments, experiencing a decline of 290 units. Toyota’s unit uptake among consumers shrunk from 21,938 units to 21,648 units. Premium electric vehicle line Denza trailed in eighth place after recording a correction of 289 units. Denza’s retail sales eroded from 519 units in August to 230 units in the following month.

Chinese manufacturer Geely attributed a retail sales decline of 135 units in the daily market. Geely’s transaction volume fell from 2,158 units in August to 2,023 units in September 2026. South Korean automaker Hyundai rounded out the top ten with a consumer transaction drop of 125 units. Hyundai’s retail sales leveled off from 1,756 units to 1,631 units during the same period.

This dynamic reflects the high fluctuation in national automotive market absorption ahead of the final quarter of the current year. Below is a detailed list of car brands that recorded a decline in retail sales in September 2026:

• Mitsubishi Motors: 4.515 unit (sebelumnya 5.561 unit, turun 1.046 unit)
• Aion: 404 unit (sebelumnya 1.001 unit, turun 597 unit)
• Suzuki: 5.625 unit (sebelumnya 6.118 unit, turun 493 unit)
• Mitsubishi Fuso: 4.168 unit (sebelumnya 4.637 unit, turun 469 unit)
• Hino: 2.824 unit (sebelumnya 3.258 unit, turun 434 unit)
• Chery: 466 unit (sebelumnya 768 unit, turun 302 unit)
• Toyota: 21.648 unit (sebelumnya 21.938 unit, turun 290 unit)
• Denza: 230 unit (sebelumnya 519 unit, turun 289 unit)
• Geely: 2.023 unit (sebelumnya 2.158 unit, turun 135 unit)
• Hyundai: 1.631 unit (sebelumnya 1.756 unit, turun 125 unit)
• Morris Garage (MG): 511 unit (sebelumnya 597 unit, turun 86 unit)
• Aletra: 40 unit (sebelumnya 98 unit, turun 58 unit)
• BAIC: 46 unit (sebelumnya 102 unit, turun 56 unit)
• Lexus: 163 unit (sebelumnya 205 unit, turun 42 unit)
• GWM: 145 unit (sebelumnya 181 unit, turun 36 unit)
• Kia: 140 unit (sebelumnya 167 unit, turun 27 unit)
• Volvo Car: 5 unit (sebelumnya 26 unit, turun 21 unit)
• Mini: 55 unit (sebelumnya 70 unit, turun 15 unit)
• Scania: 6 unit (sebelumnya 20 unit, turun 14 unit)
• Changan: 45 unit (sebelumnya 56 unit, turun 11 unit)

A content creator streamed live from the Gaikindo Indonesia International Auto Show (GIIAS) 2025 held at Hall ICE BSD, Tangerang.

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