TASIKMALAYA, Thecuy.com – Promoting the region’s top products need not wait for government funds.
Creativity and willingness are key assets to make Tasikmalaya’s local products better known and competitive in the marketplace.
Tasikmalaya’s Deputy Mayor, Diky Candra, urged civil servants in the Tasikmalaya City Government to actively promote the region’s flagship products.
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He opined that marketing efforts should not always rely on the regional revenue and expenditure budget (APBD).
According to Diky, quality products may not sell well without appropriate promotion.
Therefore, civil servants are expected not only to carry out administrative duties but also to take part in expanding the marketing reach of local products.
“In my personal view, promotion is not merely about budget. It does not always have to use APBD; rather, it is about how we can be creative in promoting the region’s flagship products,” he said recently.
He emphasized that local product promotion should be designed with a clear and sustainable concept.
Not merely bustling for a single event and then becoming quiet again afterwards.
Civil servants, he said, can leverage social networks, work environments, and social media to introduce Tasikmalaya’s leading products to potential consumers.
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This simple step is considered an alternative promotion method without always relying on government‑funded activities.
Diky cited an example of regional product promotion practiced in Garut Regency.
He believes that civil servants’ involvement in introducing leading products in that region had a significant impact.
“In Garut, the promotion of leading products by civil servants had a remarkable effect. Leading products can be promoted in various ways, and this was done without using APBD,” he said.
He hopes a similar model can be applied in Tasikmalaya City by adjusting the potential and characteristics of local products.
Thus, promotion would not only be the responsibility of certain regional officials but also grow as a collective movement.
However, Diky admitted that the idea for civil servants to promote leading regional products had actually been conveyed to the Tasikmalaya City Government’s civil servants.
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