PT JIO Distribusi Indonesia stresses that the network expansion strategy is not merely about formal numbers, but about building a relevant service ecosystem that aligns with local mobility characteristics. “The network is a crucial foundation for building an automotive brand. We want to ensure that BAIC’s growth is accompanied by increased consumer accessibility. Therefore, we will continue to develop the network by considering each region’s characteristics and potential,” said Dhani Yahya, COO of PT JIO Distribusi Indonesia.
The opening of BAIC Kota Wisata as the 19th outlet serves as a crucial asset for integrating sales and after‑sales networks. Moreover, this new location is managed by AIO Group, which previously operated the official BAIC Cibubur dealer in Ciracas, East Jakarta, since 2024. The collaboration between these two locations in the surrounding area creates a highly efficient business synergy. BAIC Kota Wisata serves as the primary sales outlet, directly reaching residential centers, while routine maintenance and vehicle repair needs are supported by the BAIC Cibubur after‑sales facilities.
AIO Group CEO, Vinia Sanzia Amara Marsudiyanto, stated that this integrated network model is the ideal solution for maintaining satisfying vehicle ownership standards. “We view both branches as one ecosystem. BAIC Kota Wisata makes it easy for consumers to obtain information, see vehicles, consult, and make purchases. Meanwhile, service and after‑sales needs can be met at BAIC Cibubur, which is relatively nearby. This way, we can reach a broader consumer base without compromising the post‑purchase ownership experience,” explained Vinia.
This network expansion also serves as a strategic means for BAIC to introduce its complete product lineup, ranging from the urban SUV BAIC X55 II, the off‑road endurance vehicle BAIC BJ40 Plus, the hybrid‑technology SUV BAIC BJ30 HEV, to the urban electric vehicle BAIC T1, which are all ready to meet the diverse preferences of Jabodetabek consumers. Through a denser and more structured dealer network expansion in Jabodetabek, BAIC Indonesia is increasingly optimistic about being able to compete competitively with other global automotive players, while providing a sense of security for all BAIC vehicle owners.
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