While many industries are experimenting with artificial intelligence, Insomniac Games has taken a different approach for its latest project. The studio ensures that Marvel’s Wolverine does not use generative AI in its development process.
This decision has become a focal point because the use of AI in game development is currently one of the biggest topics in the industry. Some companies view the technology as a production support tool, but many creators also question its impact on art and design work.
Emphasis on the Creative Team

Insomniac chose to continue relying on human talent to create the world of Wolverine, from character design, animation, to various visual elements that build the game’s atmosphere.
This approach follows the studio’s philosophy of placing story and characters as the main part of the gaming experience. Marvel’s Wolverine will present a standalone version of Logan with a different tone compared to previous Marvel projects from Insomniac.
For Insomniac, small details in a game are not just about technology, but also the result of creative decisions made by the developers. Every animation, environmental design, and narrative element is created through an artistic process involving many people behind the scenes.
This statement also serves as a message to players that Marvel’s Wolverine is still built through conventional creative processes, not by replacing human roles with automated systems.
With a project as large as Marvel’s Wolverine, Insomniac wants to prove that innovation in games does not always have to rely on AI technology. Sometimes, the most memorable experiences still come from human ideas and creativity.
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