The Grand Line points directly to Quezon City. For the fourth consecutive year, SM North EDSA is again setting sail as the official Philippine hub for ONE PIECE events, welcoming the grand comeback of Animezing North: ONE PIECE, which showcases the colossal Elbaph giants Dorry and Brogy. The festivities will be underway from August 18 through 30 at The Block Atrium, SM North EDSA, Quezon City.
In a unique partnership between Toei Animation and SM North EDSA, the iconic anime event shines a light on massive inflatables of the legendary titans Dorry and Brogy, plus a giant Thousand Sunny ship inflatable—marking a first for the nation. The experience also overflows with MAXED-out fun, shopping, Chopper meet‑and‑greet sessions, and thrilling adventures that plunge Filipino fans into the enormous universe of ONE PIECE.
SM Supermalls operates a network of shopping centers across the Philippines and is among Southeast Asia’s biggest developers and managers, boasting 90 locations in the country and 9 in China. It is celebrated as the nation’s most beloved mall and a daily hub tailored to the lifestyles, interests, and requirements of local communities, offering fresh discoveries, innovative concepts, and meaningful experiences.
A flagship effort under its banner is Animezing North, the SM North EDSA‑based program that stages official anime showcases. World‑renowned series such as ONE PIECE, Pokémon, DAN DA DAN, and JUJUTSU KAISEN become immersive realities through curated exhibits, interactive play zones, limited‑edition merch, and themed activities inside The Block Atrium. The initiative earned a Bronze Stevie® Award for Innovation in Cultural or Community Events at the 2026 Asia‑Pacific Stevie Awards in Macau this past April, acknowledging its creative fan engagement while boosting mall traffic and sales.
To stay informed, visit the SM Supermalls website and follow SM City North Edsa on Facebook, Instagram, and X (formerly Twitter).
Photos courtesy of SM Supermalls
Source: Press Release
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