South Queen: Girl Group Hipdut Pertama Indonesia dengan Sentuhan Modern

Thecuy.com, Jakarta – The girl group South Queen unveiled a new musical style called hipdut, which fuses dangdut, hip‑hop beats and contemporary production techniques, positioning it as their signature sound to attract younger audiences. During a press gathering held in Jakarta on Friday, 9 October 2026, South Queen unveiled their debut track “WAW (What Are We) Baby”. The composition, crafted by CongQ Perwira and Azmita Putri Sherlian, marks the ensemble’s initial effort to showcase their artistic vision to the public.

South Queen declared themselves the pioneering hipdut girl group in Indonesia. Their concept seeks to merge dangdut’s unique flair with hip‑hop rhythms, rap verses, harmonized vocals and vibrant dance routines while preserving the essence of local music traditions. For the group, the single “WAW (What Are We) Baby” serves as more than an inaugural release; it establishes a musical identity that blends age‑old sounds with modern trends. Additionally, they have slated several subsequent tracks, enlisting Indonesian artists to collaborate on songwriting, arranging and producing these works.

Blend of Dangdut, Hip‑Hop, and Modern Visuals

South Queen is comprised of four members: Syafira (syaffebrina), Alika (aliikadinda), Diva (divaratu), and Gaby (gabykelyan). Each brings distinct talents and backgrounds in the entertainment sphere, spanning vocal performance, acting, modeling, and the digital sector. These diverse skills shape the group’s persona, integrating music, choreography, costumes and artistic visuals into a unified stage concept. Rather than discarding dangdut, South Queen uses it as a core foundation. Traditional drum patterns, the characteristic dangdut melody and vocal style are fused with contemporary beats and rap elements to create a sound aimed at today’s listeners.

The hipdut concept extends to their stage presentations and visual branding. Embodying a feminine, playful and bold persona, South Queen aims to illustrate that dangdut music can be presented in a modern fashion while preserving Indonesia’s cultural identity.

Four Members with Different Backgrounds

Syafira is recognized as a vocalist and former contestant on the 14th season of Indonesian Idol. Her singing background contributes significantly to the group’s vocal character. Alika previously trained as a K‑Pop idol, and also works in acting and modeling. These experiences bolster the group’s choreography, stage presence, and visual branding.

Diva has acted in several productions, such as 12 IPA 4, Ipar Adalah Maut The Series, and Panggilan MKF. Her acting skills help shape expression and character both on camera and during live shows. Meanwhile, Gaby is known as an influencer, model and actress who appeared in Suara Kamar Sebelah. Her digital expertise serves as a tool for engaging audiences on social media platforms.

By blending these experiences, South Queen strives to achieve cohesion in vocals, rap delivery, dance routines and overall stage performance.

Bringing Dangdut Closer to Younger Generations

South Queen regards hipdut as an exploratory platform that bridges locally rooted music with contemporary popular culture trends. Dangdut has continuously evolved through fusions with pop, rock and electronic genres. With hipdut, the group proposes an alternative approach that incorporates hip‑hop elements and a modern girl‑group concept. Through the debut single “WAW (What Are We) Baby” and forthcoming releases, they aim to introduce a fresh sound to the Indonesian music scene.

The group’s forthcoming endeavours will contribute to the growth of hipdut music, demonstrating how dangdut can adapt to newer listener preferences while retaining its unique characteristics.

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