Umamusume Cosplay Races Debut in Latin America
A new chapter for the beloved Umamusume franchise arrives in Latin America, with Peru leading the way. The Jockey Club del Perú has organized the region’s first club-endorsed Umamusume cosplay race, scheduled for this Friday, February 27, at Lima’s prestigious Hipódromo de Monterrico. The event, running from 2:00 p.m. to 7:00 p.m., promises a blend of tradition and innovation, inviting public participation at no cost.
This initiative aligns with Cygames, INC.’s (the parent company of Umamusume) support for the Gran Premio Latinoamericano, a prestigious G1 race rotating locations annually. Coincidentally, Peru’s Hipódromo de Monterrico will host this year’s edition on April 26. The cosplay race mirrors successful events in Indonesia, Malaysia, and Thailand, where similar gatherings have celebrated the franchise’s global appeal.
The Umamusume: Pretty Derby mobile game, developed by Cygames, launched in Japan in 2021 and expanded globally in 2025. Players act as horse trainers, guiding their equine partners through a three-year racing journey. The franchise has since grown into a multimedia phenomenon, featuring anime, manga, and collaborations. The recent Cinderella Gray anime adaptation, available on streaming platforms and YouTube, further solidifies its reach.
Cygames has leveraged the IP’s success to sponsor major races like the Kentucky Oaks and the Grand Prix de Paris, showcasing its commitment to global equestrian events. The game’s profitability fuels these partnerships, bridging digital entertainment with real-world racing culture.
A Unique Cultural Fusion
The Peruvian event stands out by merging local traditions with the Umamusume aesthetic. Attendees can expect interactive elements, themed decorations, and opportunities to engage with the franchise’s community. This approach reflects a growing trend of adapting digital concepts into physical experiences, resonating with diverse audiences.
Closing Thought
This expansion of Umamusume into Latin America highlights the power of cross-cultural storytelling. By embracing local venues and audiences, the franchise not only entertains but also fosters connections between digital innovation and real-world passions. For fans worldwide, it’s a reminder that imagination knows no borders.
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